Stream Convenors: Ezinwanyi E. Adam (Babcock University) adame@babcock.edu.ng
Onyinyechi N. Nwaolikpe (University of East Anglia)
Eteete Michael Adam (Clifford University)
This stream explores how content creation and social media narratives affect human capital development and the achievement of sustainable Development Goals (SDGs) in Africa. With the rapid growth of digital media, it is important to understand the role of social media in shaping development outcomes. Social media platforms are increasingly influential in Africa, shaping public discourse and narratives around development, education, and social justice. Content creators and influencers are key players in this space, but we need to examine the impact of their work on development outcomes. The key themes and questions include the following: How do social media narratives shape public perceptions of education and skills development in Africa? What role do content creators play in promoting cultural heritage and identity in Africa? Can social media influencers drive social change and promote SDGs in Africa? What are the challenges and opportunities of using social media for development in Africa? We therefore invite papers and panels proposals that explore the intersections of content creation, social media narratives, and human capital development in Africa. Contributions can come from scholars, practitioners and policymakers, and should offer new insights into how social media can be harnessed for development. This stream fits with the conference theme, exploring how narratives shape and are shaped by power dynamics, cultural identities, and development discourses in Africa. By examining the impact of social media narratives, we can better understand the complex relationships between narrative, power, and development in Africa.
Keywords: Social Media, Content Creation, Human Capital Development, Sustainable Development Goals (SDGs), Africa, Narratives, Development Outcomes.
